Independent audit identifies opportunities to increase accessible short-term rentals (STR), attract new visitors, and grow local tourism spending
The City of Rockaway Beach in Tillamook County, Oregon has become one of the first communities in the nation to complete a destination-wide accessibility audit of its short-term rental inventory, creating a new model for how communities can use accessibility to strengthen tourism and expand economic opportunity.
Conducted by Becoming rentABLE, the audit reviewed 430 short-term rentals (STRs) across Rockaway Beach using the same process travelers with disabilities use when searching for accommodations online, examining listing photos, descriptions, amenities, and available accessibility information.
“Rockaway Beach has always been a welcoming retreat where people come to unwind and appreciate the beauty of our coastline,” said Mayor Charles McNeilly. “Our partnership with Becoming rentABLE demonstrates our commitment to ensuring that this experience is accessible to everyone. By communicating the accessibility features in our short-term rentals, we are confirming our identity as an inclusive and vibrant community.”
The findings revealed 20 properties that appear to meet baseline accessibility criteria and may be eligible for Becoming rentABLE Verification pending final confirmation. An additional 66 properties were identified as potentially being just one modification away from accessibility, while 83 properties require additional information to determine their accessibility status.
“Most destinations have no idea how many accessible STR options they actually have,” said Lorraine Woodward, CEO of Becoming rentABLE. “Rockaway Beach decided to move beyond assumptions and gather real data. What they discovered is that accessibility isn’t just about inclusion, it’s a significant economic opportunity.”
The audit found that nearly 75 percent of reviewed STRs contained barriers that would prevent many travelers with mobility disabilities from accessing the accommodation. However, the report also highlighted substantial opportunities for growth without adding new STR inventory or issuing additional permits.
“This initiative represents both an opportunity and a responsibility,” said City Manager Luke Shepard. “The evidence is clear—there is significant unmet demand for accessible travel, and Rockaway Beach is uniquely positioned to lead in this area. Partnering with Becoming rentABLE empowers local property owners to access a growing segment of the tourism market, while ensuring our economy becomes more resilient and inclusive. With millions spent annually on accessible travel in our region, this partnership enables Rockaway Beach to capture that momentum and generate tangible benefits for our community.”
Accessible travel represents one of the largest underserved segments in the tourism industry. Travelers with disabilities, older adults, multigenerational families, and others seeking accessible short-term rentals often face significant challenges finding reliable information when planning vacations. When accessible STR options are available and clearly identified, destinations can attract new visitors, increase overnight stays, and generate additional spending at local businesses.
“One of the most exciting findings is that Rockaway Beach has the potential to significantly increase its accessible STR inventory through targeted outreach, better listing information, and relatively minor accessibility improvements,” said Woodward. “That means more travelers can confidently choose Rockaway Beach as a destination.”
According to the report, many barriers were not complex or costly to address. Common issues included steps at entrances, gravel parking areas, insufficient listing photographs, and a lack of information needed by travelers to make informed booking decisions.
“This is a win for our residents, our local businesses, and our guests,” said City Councilor Mary McGinnis. “Our community prizes fairness, accessibility, and accountability, and this project delivers on all fronts. By improving accessibility in our short-term rentals, we are helping Rockaway Beach become even more inclusive, while fostering responsible growth in one of our key local industries.”
The project was designed not only to identify barriers but also to help position Rockaway Beach as a leading accessible coastal destination.
The report concludes that Rockaway Beach could potentially double its inventory of accessible short-term rentals without constructing a single new property by focusing on accessibility education, improving listing information, and targeted property improvements.
“This project demonstrates what is possible when a community takes a proactive approach to accessibility,” said Woodward. “Rockaway Beach is helping to create a road map that other communities, counties, and destination marketing organizations can follow.”
The audit was completed in partnership with the City of Rockaway Beach as part of the community’s ongoing efforts to strengthen tourism, improve visitor experiences, and create opportunities for more travelers to experience Oregon’s North Coast.
About Becoming rentABLE
Becoming rentABLE is the leading accessibility verification and education company focused exclusively on short-term rental properties. Through property verification, accessibility assessments, and destination-wide initiatives, Becoming rentABLE helps travelers find reliable accessibility information while assisting STR owners and communities in reaching underserved markets. www.becomingrentable.com
