Founded in 2013 by LeeAnn Neal, Kelly Benson and Will Seymour, the Pioneer is a free-to-read, online news source focused on Tillamook County, from Cape Falcon to Cascade Head.

The Pioneer provides a connection for our communities, bringing the power of technology and digital media to the people and stories we see in the county every day, available to everyone.

In some ways, Tillamook County exists at a slower pace than many other parts of the world, but in other ways ours is a community of innovative thinkers with strong backbones who want to know what they need to know quickly and efficiently. With that in mind, we believe our friends and neighbors deserve easy access to local news.  The Pioneer has evolved to become truly the community’s newspaper.

Tillamook County Pioneer Founder Announces New Partnership, Contributors and Updates

Tillamook County Pioneer partners – Laura Swanson and Kelly Benson. Photo by Don Best

In 2013, Rocky Intertidal partners LeeAnn Neal and Kelly Benson along with partner Will Seymour launched the fledgling free online news site “Tillamook County Pioneer”.  Online news was just becoming a “big deal” and they recognized the need to provide local news to Tillamook County that was free and accessible.  The Pioneer grew to become the most relied upon news source in the County because of LeeAnn’s tireless devotion. With Will’s death from cancer in 2015, and then LeeAnn’s health deteriorating and subsequent death, the Pioneer was left without a captain.

“The Pioneer was LeeAnn’s baby,” said Benson.  “I had continued to provide health and wellness content through my fitness training and YMCA work, but the Pioneer was all LeeAnn.  As she became more ill, and then when we lost her … I felt very strongly compelled to make sure the Pioneer continued and that we honored her legacy. That’s when I reached out to a few key people.”

Laura Swanson has been involved and connected to the community since birth – a “born reporter” – working at local papers and publications for over 30 years.  With LeeAnn’s illness, many community members had approached Swanson about “what will happen to the Pioneer? And you need to do something.”

“I had worked with LeeAnn throughout the last decade and as another local writer, we were always comparing story leads and sharing ideas,” commented Swanson.  “LeeAnn was truly a treasure and I still find myself asking ‘what would LeeAnn do?’ when confronted with various stories.  I’m proud and honored that Kelly asked me to become a partner and editor for the Pioneer,” she continued.  “We are easing into this, and hope to have some website updates and more consistent stories and posting within the next 60 to 90 days.  We are being very thoughtful and mindful about the Pioneer, as we realize that this was LeeAnn’s baby, but now it has become the community’s go-to media.  We want to be the kind of news media that’s missing in most of the rest of the country – first of all, local, and most importantly, providing honest, truthful reporting.”

The Rotarian “4-way test” resonated with all the partners, and acts as guiding principles for the organization:

#1.  Is it the TRUTH?

#2. Is it FAIR to all concerned?

#3.  Will it build GOODWILL and better FRIENDSHIPS?

#4. Will it be BENEFICIAL to all concerned?

We will utilize many local contributors from north to south to provide complete coverage of Tillamook County.  The Pioneer continues to be the “most-read” news source in the County and a valuable part of marketing.  “We plan to provide even more ‘bang-for-the-buck’ and look forward to hearing from readers and advertisers about how the Pioneer can best serve their needs,” added Swanson.  “There is so much happening in Tillamook County and we aim to be the trusted, reliable source for news.”

FOUNDERS/Bios – Local media professionals with deep roots in Tillamook County:

Kelly Benson grew up in Nehalem, where her mom owned an art gallery for many years, and graduated from Neah-Kah-Nie High School before earning her degree in journalism/advertising at the University of Oregon and her MBA from Johns Hopkins University.  She has worked as an advertising and marketing professional on the East and West coasts for companies ranging from startups to national corporations. Her professional background also includes eight years in banking, both as a loan officer and branch manager. She co-owns Rocky Intertidal CoCreative with Neal. Her three children all attended Nehalem Elementary and Neah-Kah-Nie High School. Kelly’s passion is fitness and training and she currently teaches classes and provides personal training at the Tillamook YMCA.


LeeAnn Neal is a sixth-generation Tillamook County resident whose great-great-great grandfather Elbridge Trask and great-great grandfather Warren Vaughn were among the pioneers who settled in the county in the 1850s and helped to build the Morning Star. They were also characters in Don Berry’s historical fiction series. She has been a journalist on the north Oregon coast since she graduated from Tillamook High School in 1988, having been an award-winning reporter and managing editor at several regional publications, including the Headlight Herald and Coast River Business Journal, and a freelance journalist for a variety of national publications. She founded and maintained the popular North Coast blog for OregonLive.com, the Oregonian’s online affiliate, for a year-and-a-half. She earned her undergraduate education at the University of Oregon, Portland State University and Linfield College.  After a short illness, LeeAnn passed away in December, 2016.  She will always be acknowledged and remembered on the Pioneer page.


Will Seymour’s family goes way back in Tillamook County as well. His great-great grandfather Samuel (Hardy) Rock settled in Oretown in 1876, serving as a mail carrier between Oretown and Grand Ronde for a time. He experienced a particularly memorable trip in 1 foot of snow between the two communities one winter. Rock’s wife was a school teacher and postmistress (that’s what they called them back then) who wrote, “Short History of the Little Nestucca River Valley and Its Early Pioneers” in 1949.

Coming soon
Will Seymour

Seymour, who grew up in south Tillamook County and graduated from Nestucca High School, earned his degree in electronic media from the University of Oregon before going on to earn a graduate degree in specialized journalism from the University of Southern California. He has worked as assistant sports and news director at KWVA in Eugene, as well as sports editor at the Tillamook Headlight Herald. His freelance work includes profiles on two members of Special Olympics Team USA written prior to the 2013 World Winter Games in South Korea.  After a battle with cancer, Will passed away in 2015.


As LeeAnn, Kelly and Will said in 2013, “The Pioneer still has a lot to figure out.”  We don’t have all the answers, and we certainly can’t do this without the support and input of the community.  The Pioneer is here to serve you.

So please, if you have any thoughts or would like to contribute to the Pioneer in some way, story ideas, photos, blogging, sharing social media, starting a discussion, or anything else – please get in touch.

Thank you!  We look forward to blazing this trail together.
Kelly Benson – kelly@tillamookcountypioneer.net

Laura Swanson – editor@tillamookcountypioneer.net