The Rethink the Drink invites open conversation about alcohol, how people can keep Oregon safe this holiday season.
PORTLAND, Ore. – As Oregonians prepare to celebrate, gather and reconnect with loved ones this holiday season, state agencies renew their call to “Rethink the Drink” – encouraging people to pause, reflect and make mindful and healthy choices when it comes to their alcohol consumption.
Leading this effort is Oregon Health Authority (OHA), Oregon Alcohol & Drug Policy Commission (ADPC) Oregon Liquor & Cannabis Commission (OLCC) and Oregon Department of Transportation (ODOT). Through statewide community outreach, they hope to shift the holiday drinking culture in Oregon to reduce the pressure to drink alcohol during family gatherings or holiday parties.
This year, Rethink the Drink is encouraging people to come together to help one another be healthy and care for their communities. That includes creating healthy environments that support people in their efforts to drink less.
“During celebrations, it’s easy to drink more than we intend to,” says Dr. Tom Jeanne, M.D., M.P.H., deputy state health officer at OHA. “We can support each other by having honest, compassionate conversations about our drinking – not judging, but looking out for one another.”
Holiday events and binge drinking sometimes go hand in hand. That can contribute to unsafe driving and other dangerous behavior. Binge drinking impairs judgement, slows reaction times and increases the likelihood of making fatal decisions.
“We see the consequences of impaired driving all year, but the risks increase around the holidays,” said Ryan Stone, Impaired Driving Program Analyst at ODOT. “If you plan to drink, plan your ride. A text, a call, or a quick rideshare request can prevent a crash, a DUII, or a tragedy. The people you share the holidays with want you to get home safely.”
More Oregon adults drink excessively than most of us realize, more than 1 in 5. Most people in this group are not affected by alcoholism or an alcohol use disorder. However, by drinking excessively, people increase their odds of developing an alcohol use disorder later in life.
Holiday gatherings often involve social drinking, which can lead to binge and heavy drinking, patterns of drinking associated with injury, impaired driving and long-term health risks. Each year, more than 2,500 Oregonians die from alcohol-related causes including eight types of cancer, liver disease, heart disease, memory and mental health issues, sleep disruptions and more.
What People Can Do to Celebrate Mindfully
To help people enjoy the season with their health in mind, the “Rethink the Drink” campaign offers practical strategies:
- Healthy Hosting:
- Provide non-alcoholic beverage options.
- Provide ample food since people drink more when they’re hungry.
- Avoid asking people why they aren’t drinking or pressuring them to drink more.
- Pace your drinks:
- Set a personal drink limit before you arrive.
- Alternate alcoholic drinks with water or non-alcoholic ones.
- Consider diluting drinks with ice or low-sugar mixers.
- Count and plan:
- Decide ahead of time how many drinks feels “safe” for you.
- Track how many drinks you have; consider using an app.
- Plan for a safe ride:
- If you plan to drink, arrange a designated driver, use a rideshare, or take public transportation.
- Impaired driving isn’t limited to alcohol. If you’re going to use anything that affects how you feel or think, make a transportation plan and line up a sober driver or another safe way home.
- Talk about it:
- Encourage open conversations and ask loved ones how they feel about drinking.
- Avoid pressuring others to drink; support those who choose not to.
Supporting Everyone
Not everyone drinks, and not everyone who drinks wants to drink a lot. It’s important to create holiday environments that feel safe and inclusive for all.
If you or someone you know is struggling with alcohol dependence or misuse, confidential help is available: 1-800-923-4357 (Oregon’s substance use support line).
The Risks of Impaired Driving
Alcohol continues to play a major role in fatal and serious-injury crashes across Oregon, especially during the holiday season. Even small amounts of alcohol can affect decision-making and slow reaction time.
But alcohol isn’t the only concern. Impairment can come from any substance that makes you feel different — including cannabis, prescription medications, or combinations of substances. All can affect your ability to drive safely.
That’s why agencies are encouraging Oregonians to make a transportation plan before they drink or use any impairing substance. Planning ahead protects you, your loved ones, and everyone else on the road.
Learn more about impaired driving and Oregon’s safety efforts.
About Rethink the Drink
Rethink the Drink is a health communications initiative led by the Oregon Health Authority, in partnership with ADPC, OLCC, and ODOT. The campaign invites Oregonians to have mindful conversations about when, how much and why they drink – for themselves, their families and their communities. There are several resources at RethinkTheDrink.com to help people who want to drink less, or to support individuals or their loved ones who might have an alcohol use disorder. You can also find Rethink the Drink on Facebook and Instagram.