Opponents of the proposed 4% increase in Tillamook County’s Transient Lodging Tax (TLT), phased in at 2% a year over two years, argue that it’s bad policy that will harm tourism. But the truth is, this is a modest and reasonable increase that asks visitors, not residents, to help support the infrastructure, services, and experiences they come here to enjoy.
The estimated average nightly rate across all accommodations in Tillamook County: $202, which means an average increase of $4 per night, per stay.
The idea that a slight tax bump will drive tourists away doesn’t hold up. Tillamook County remains one of the most affordable and accessible destinations on the Oregon Coast. A few extra dollars per night won’t stop people from Portland or beyond from visiting. What will turn them off is rundown facilities, overcrowded trails, and a lack of public restrooms. If we want people to keep coming back, we have to invest in the quality of their experience.
The projects funded by the TLT, including beach access ramps, public restrooms, signage, skate parks, and community centers, absolutely benefit tourism. These improvements make the area more welcoming, safe, and enjoyable for guests. They also benefit locals. Families in Nehalem use that swimming pool. Kids in Tillamook use that skate park. These investments serve everyone.
Critics question whether TLT spending directly leads to more hotel bookings. But tourism is more than just filling rooms. It’s about creating a destination people want to visit and return to. Quality infrastructure supports longer stays and more spending in local restaurants, shops, and recreation services.
Calling the TLT a “cash cow” misses the point. Responsible budgeting includes finding revenue sources that make sense. Visitors rely on our roads, parks, and emergency services. It is fair that they contribute to maintaining them, rather than shifting the cost to local taxpayers.
This tax increase is not about waste. It is about making sure Tillamook County keeps up with the demands of tourism and continues to thrive. Supporting Ordinance 74, Amendment 3 is the right choice for our community and our future.
Frank Squillo
Manzanita