Returning for the fourth year, Oktoberfest activities will be held in Second Street Plaza on September 7th from noon to 6 pm.
In 2014, a group of community leaders came together with a goal in mind; they wanted to recreate the celebration of Swiss music and culture that was such a huge part of their childhood. “A lot of us grew up with Swiss dances, festivals, reunions and music being a huge part of our lives,” said Adam Schwend, one of the original organizers. “We felt that there would be those in the community who would love to relive those days, and others who never had a chance to experience them to have the ability to see what people were talking about when someone talked about a ‘Swiss Stomp’.”
The group struggled with a lot of questions about what the event should look like, who should sponsor it, when and where it should be and how it would be paid for. Eventually, they decided to take a step back and encourage an individual organization to take the event on as a fundraiser rather than create a new organization. The Monday Musical Club of Tillamook saw it as a great way to celebrate local music and local music history as well as raise funds for their Cultural Events concert series. “It just seemed like a good fit,” said Schwend. “Monday Musical has non-profit status, can accept donations, and had a little bit of seed money to get started. It made sense and it’s worked well.”
Like any first year event, there were struggles. “Oh Lord, the first year was a mess,” laughed Schwend. “The stage didn’t show up on time, we held it in the evening and it got windy and cold, we didn’t have enough volunteers. I thought for sure no one would ever want to come back. But people came to me afterwards and said how much they loved it and how they couldn’t wait for next year. I couldn’t believe it.”
The next year, the event moved to its current location, Second Street Plaza in Tillamook, an event committee was formed to handle a lot of the details, and Chef Nelia Seratista of Pacific Restaurant took control of serving food. “It was exactly what we needed and it was a big hit.”
Tickets for Oktoberfest in the Dairylands are $10 and include a commemorative mug (while supplies last). Tickets can be purchased at the Tillamook Chamber of Commerce Visitors Center, at the Monday Musical Club website, www.mondaymusicalclub.com, on Monday Musical Club’s Facebook page or at the gate on the day of the event. For information, contact Adam Schwend at (503) 457-8865 or apschwend@gmail.com